Social Media Officer

Reports To: Marketing Manager

About the Role

JC Packaging Ltd. is seeking a creative, results-driven, and digitally savvy Social Media Officer to strengthen our online presence, grow our digital community, and position our brand as a trusted leader in the packaging industry. The ideal candidate will be responsible for planning, creating, and executing engaging content that showcases our products, celebrates our customers, and drives meaningful engagement across all digital platforms.

This role requires a strong understanding of social media trends, content marketing, digital storytelling, analytics, and community management. The successful candidate will work closely with the Marketing and Sales teams to increase brand visibility, generate quality leads, and support the company's overall business objectives.

Key Responsibilities

Social Media Strategy & Content Management

Develop and implement a comprehensive social media strategy aligned with JC Packaging Ltd marketing and business goals.

Create, curate, and publish engaging content, including graphics, videos, product highlights, customer success stories, behind-the-scenes content, and industry insights across Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and other relevant platforms.

Maintain a consistent brand voice, tone, and visual identity across all digital channels.

Develop and manage monthly content calendars, ensuring timely delivery of campaigns and promotional activities.

Collaborate with internal teams to produce content that supports product launches, exhibitions, corporate events, and customer engagement initiatives.

Community Engagement

Build and nurture an active online community by responding promptly and professionally to comments, direct messages, and customer enquiries.

Monitor conversations about the brand and engage with customers, partners, distributors, and stakeholders to strengthen relationships.

Encourage user-generated content, customer testimonials, and positive brand advocacy.

Escalate customer complaints or sensitive issues to the appropriate department while ensuring excellent customer experience.

Campaign Management

Plan and execute social media campaigns that increase brand awareness, engagement, website traffic, and lead generation.

Identify opportunities for collaborations with influencers, industry partners, distributors, and relevant organisations.

Utilise trending topics, hashtags, and platform features to maximise campaign performance and audience reach.

Analytics & Performance Reporting

Monitor and evaluate social media performance using relevant analytics tools.

Prepare monthly reports highlighting key performance indicators (KPIs), audience growth, engagement rates, reach, conversions, and campaign outcomes.

Analyse audience behaviour and campaign performance to recommend improvements and optimise future content strategies.

Brand Monitoring & Digital Reputation

Monitor competitor activities, industry trends, and emerging digital marketing opportunities.

Stay up to date with changes across major social media platforms and recommend innovative approaches to maintain a competitive digital presence.

Protect and uphold the reputation of JC Packaging Ltd. by ensuring all communications reflect the company's values and professionalism.

Identify potential reputational risks and escalate issues promptly for appropriate action.

Qualifications & Experience

Bachelor's degree in Marketing, Mass Communication, Public Relations, Digital Media, Communications, or a related discipline.

Minimum of 2 years' proven experience in social media management, digital marketing, or content creation.

Demonstrated experience managing business or corporate social media accounts with measurable results.

Experience creating visual and video content using Canva, Adobe Creative Suite, CapCut, or similar tools will be an added advantage.

Skills & Competencies

Excellent written and verbal communication skills.

Strong storytelling and copywriting ability.

Creative thinking with a keen eye for design and detail.

Sound knowledge of social media algorithms, content trends, and audience engagement strategies.

Proficiency in Meta Business Suite, LinkedIn, X (Twitter), TikTok, Instagram, Facebook, andsocial media scheduling tools such as Hootsuite or Buffer.

Working knowledge of Google Analytics, Meta Insights, and other performance measurement tools.

Basic understanding of SEO and digital marketing principles.

Strong organisational and time management skills with the ability to manage multiple projects simultaneously.

Self-motivated, proactive, and able to work independently and collaboratively.

What Success Looks Like

The successful Social Media Officer will:

Grow JC Packaging Ltd online audience and engagement across all platforms.

Increase brand awareness and visibility within the manufacturing and packaging industry.

Generate quality enquiries and support business development through digital campaigns.

Produce consistent, high-quality content that reflects the company 's innovation, professionalism, and market leadership.

Build a vibrant online community that strengthens customer trust, loyalty, and long-term brand value.

Minimum qualifications

BA/BSc/HND

How to apply

Interested and qualified candidates should apply using the Apply Now button below.

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