Technical Sales Team Lead

Key Responsibilities

Sales Strategy and Business Development

Develop and implement annual, quarterly and monthly sales strategies aligned with the company's business objectives.

Identify new markets, industries and business opportunities for the company's products and engineering services.

Develop strategies to penetrate manufacturing plants, factories, industrial facilities, utilities, mining companies and other potential markets.

Identify major projects involving industrial automation, equipment upgrades, plant maintenance and engineering solutions.

Lead business development initiatives to increase sales of industrial products, engineering services and technical training.

Develop and maintain a strong sales pipeline to ensure consistent revenue generation.

Monitor market trends, competitor activities, customer demands and emerging technologies.

Leadership and Management of the Technical Sales Team

Lead, supervise, mentor and motivate the Technical Sales Team to achieve individual and departmental targets.

Allocate sales territories, customer accounts and business development responsibilities.

Conduct regular sales meetings to review performance, pipeline progress and business opportunities.

Provide coaching and guidance on technical product knowledge, prospecting, negotiations and closing sales.

Support junior sales representatives during customer meetings, technical presentations and negotiations.

Monitor individual performance and implement improvement plans where necessary.

Ensure team members maintain active customer pipelines and conduct consistent customer follow-ups.

Promote teamwork, accountability, professionalism and a performance-driven sales culture.

Identify training and development needs within the sales team.

Technical Products and Solutions Sales

Oversee and drive sales of the company's industrial products and technical solutions Responsibilities include:

Ensure the sales team understands the technical applications, features and commercial benefits of the company's products.

Identify opportunities for automation upgrades and industrial process improvements.

Lead the preparation and presentation of technical and commercial proposals.

Coordinate with the engineering team to develop suitable technical solutions for customers.

Support negotiations involving high-value products, projects and equipment supplies.

Develop strategies to increase product sales, repeat orders and key account penetration.

Engineering Services and Project Sales

Drive business development for the company's engineering and technical services Responsibilities include:

Identify organisations requiring engineering support, maintenance contracts and automation solutions.

Develop and pursue opportunities for industrial service contracts and engineering projects.

Coordinate with technical teams to conduct customer assessments and develop appropriate solutions.

Oversee the commercial development of engineering proposals and project quotations.

Follow up on project opportunities from initial enquiry through negotiation and order confirmation.

Ensure effective handover of secured projects to the relevant technical and project execution teams.

Maintain strong relationships with key industrial customers to generate repeat engineering business.

Key Account Management and Customer Relations

Develop and maintain relationships with major industrial customers and strategic accounts.

Personally manage high-value and strategic customer relationships.

Conduct regular customer visits to identify business opportunities and understand operational challenges.

Engage senior decision-makers, including factory managers, engineering managers, procurement managers and operations directors.

Ensure timely responses to customer enquiries, quotations and complaints.

Monitor customer satisfaction and coordinate resolution of escalated issues.

Develop account management plans for major customers.

Identify cross-selling, upselling and repeat business opportunities.

Represent the client professionally during client meetings, industry exhibitions, technical seminars and business networking events.

Sales Operations, Pipeline and Performance Management

Oversee the preparation, review and submission of sales quotations and commercial proposals.

Monitor the sales pipeline from lead generation to order conversion.

Ensure accurate maintenance of customer records and sales information in the CRM system.

Review pending quotations, outstanding opportunities and sales forecasts.

Prepare weekly, monthly, quarterly and annual sales performance reports.

Analyse sales performance and recommend corrective actions where targets are not being achieved.

Monitor the profitability of sales transactions in consultation with management.

Market Intelligence and Strategic Growth

Conduct regular market research to identify emerging industrial needs and business opportunities.

Monitor competitor products, pricing, services and market positioning.

Identify new industries and geographical markets for business expansion.

Gather customer feedback to inform product and service development.

Recommend new product lines, technical solutions and strategic partnerships.

Provide management with regular updates on market conditions, sales opportunities and business risks.

Support the development of the company's annual business plans and revenue projections.

Requirements

Education Qualification & Experience

Bachelor's degree in Electrical Engineering, Mechanical Engineering, Mechatronics, Instrumentation and Control Engineering, Industrial Automation, Electronics or a related technical discipline.

A qualification in Sales and Marketing, Business Administration or Business Management will be an added advantage.

At least 4–6 years of relevant experience in technical sales, industrial sales, engineering business development or a related commercial role.

At least 2 years of experience in supervising or leading a sales team will be an added advantage.

Demonstrated experience in achieving sales targets and developing industrial customer accounts.

Practical understanding of industrial automation, engineering products and technical services.

Strong proficiency in Microsoft Office and CRM or sales management systems.

Required Skills & Competencies

The ideal candidate must demonstrate:

Leadership and Management

Strong team leadership and people management skills.

Ability to set targets, monitor performance and drive accountability.

Excellent coaching, mentoring and staff development abilities.

Strong decision-making and problem-solving skills.

Technical and Commercial Competence

Understanding of industrial automation and engineering solutions.

Ability to translate technical requirements into commercially viable solutions.

Strong proposal development and commercial negotiation skills.

Understanding of industrial project sales and solution-based selling.

Ability to evaluate sales opportunities and assess commercial viability.

Business Development

Strong prospecting and lead-generation skills.

Ability to develop and execute market penetration strategies.

Excellent presentation and business communication skills.

Strong networking and relationship management abilities.

Ability to negotiate and close high-value sales.

Performance Management

Strong analytical and reporting capabilities.

Ability to develop sales forecasts and monitor revenue performance.

Good planning, organisation and time management.

Results-oriented approach with a focus on profitability and sustainable growth.

go to method of application »

Minimum qualifications

BA/BSc/HND

How to apply

Use the link(s) below to apply on company website.

Technical Sales Team Lead

Junior Technical Sales Representatives

https://www.myjobmag.co.ke/apply-now/1382980

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