Web and Digital Communications Officer

SERVICE DIMENSIONS

The Digital Officer position is a multidimensional function: coordinating activities of the Webmaster for COMPANY external websites involving the management of the two internet websites which cover both upstream and downstream branches. These are the main external online platforms for the interpretation of the Group’s brand in Nigeria and for engaging with key external stakeholders including the media, partners, authorities, academics, job seekers, students, etc.

This role is responsible for the Brand Management of COMPANY Affiliate in Nigeria ensuring strict compliance with the company guidelines on brand management for all internal and external publications. The position supervises activities concept creation and designing, standardization and product development of all Communication projects. This role also manages Social Media content conceptualization, creation and curation for Exploration and Production and Marketing and Servicing branches in Nigeria. The Digital Communication aspect of the position is responsible for the development and implementation of all internal and external digital content, online brand presence and social media communication engagement strategy to promote the brand and reputation of the COMPANY in Nigeria.

Financial Data: Contributes to the implementation of a global Corporate Communication budget of $1,000,000 to achieve the internal and external communication goals of TotalEnergies in Nigeria

People Data: oversight supervision of the Digital Communication officer and the Lead, Video, Social & Digital based in Lagos and Port Harcourt respectively within the Communication Projects team.

Statistical Data: Contributes to the overall communication objectives of company with planned activities and publications to more than 3,000-staff and contractors. Designs and implements production of digital content for both upstream and downstream affiliates of TotalEnergies in Nigeria.

Production Data: Produce and distribute all approved corporate digital content to stakeholders including MDAs, National Assembly (Senate/ House), the Niger Delta States, Lagos State, Media Houses and conferences e.g. NAPE, OWA, SPE, NOG, PNC etc, to ensure favourable brand management and corporate reputation management

ACTIVITIES

Strategic Leadership:

Develop and execute a comprehensive digital strategy aligned with COMPANY global objectives, with particular focus on the Nigerian market as approved

Implement approved digital transformation initiatives across upstream and downstream operations, ensuring seamless integration with corporate communication goals

Establish and maintain digital governance frameworks that ensure compliance with global standards while addressing local market needs

Digital Technical Leadership:

Develop architecture for digital presence, including websites, intranets, and emerging platforms for approval

Drive platform optimization through advanced analytics and user experience enhancements

Evaluate and implement emerging technologies to maintain competitive advantage

Infrastructure Management:

Oversee technical infrastructure ensuring 99.9% (24/7/365) uptime for critical digital platforms

Implement enterprise-grade security protocols including multi-factor authentication and firewall systems

Coordinate with global IT teams on system upgrades and maintenance schedules

Strategic Content Development:

Implement content strategies that support business objectives across upstream and downstream operations

Create compelling multimedia narratives that showcase COMPANY market leadership

Develop localized content strategies that resonate with Nigerian stakeholders while maintaining global brand standards

Brand Management:

Ensure consistent brand representation across all digital touchpoints

Implement the approved brand guidelines specific to digital platforms

Follow up with brand monitoring and reputation management initiatives

Project Management:

Manage a portfolio of digital projects with est. budgets of $1,000,000+ as approved

Lead matrix teams including internal resources and external vendors

Implement project management methodologies for optimal resource utilization on projects

Stakeholder Engagement:

Implement brand guidelines that maintain relationships built with key stakeholders, partners as approved

Coordinate with global headquarters on strategic initiatives for the local digital platforms

Implement stakeholder communication programs during critical business phases

Performance Optimisation & Analytics:

Establish KPIs aligned with business objectives

Implement advanced analytics & reporting frameworks for data-driven decision making

Develop and provide digital platform performance reports as directed by CS Manager and leadership

Continuous Improvement:

Lead regular platform audits and optimization initiatives

Implement A/B testing protocols for content and user experience enhancement

Drive innovation through systematic evaluation of emerging technologies

Risk Management:

Implement robust risk assessment protocols for all digital communications

Develop and implement approved crisis communication preparedness for dark site management

Ensure compliance with data protection regulations and corporate security policies (GDPR)

Company Crisis Response Protocols:

Support the Manager’s digital crisis communication strategies during incidents

Coordinate with emergency response teams on communication protocols for ERM as approved

Implement guidelines for stakeholder communications during critical situations as approved by Manager

Change Management:

Work with manager on digital transformation initiatives

Support the Manager on change communication programs

Implement training and development programs for digital capabilities where required

COMPANY Industry Leadership:

Ensure worldclass presentation of COMPANY at key industry events (NAPE, OWA, SPE, NOG, PNC)

Promote digital innovation initiatives to ensure COMPANY leadership within the energy sector

Develop thought leadership content for industry publications & presence

Knowledge Management:

Establish best practice frameworks for digital communication

Lead knowledge sharing initiatives across operations

Drive innovation through research and development programs

Context and environment

Political instability combined with the ever-changing key stakeholders means there is a constant need to produce digital content that introduces and explains the activities of the company with a view to ensuring positive reputation and brand perception.

Proliferation of social media platforms with the public actively engaged making it difficult to ‘control’ communication

Digital Officer function is at the intersection of this exchange to guide métiers, entities, and vendors to strictly adhere to the Group’s standards as failure to do this can impact negatively on the image of the company.

Being a corporate communication function, there is daily contact with all departments and entities of COMPANY (EP & MS) in Nigeria. Information on the Internet is available to all staff, other subsidiaries of the Company and the external public.

The internet website is the company’s information gateway to the external public and the whole world. Disregarding its importance and sensitivity could damage the reputation of the company both at the affiliate and Group levels. The shares of the company could also be negatively impacted.

Impact of the Role

Enhanced Engagement: Builds stronger connections with employees, stakeholders, and external audiences through innovative digital content.

Brand Consistency: Ensures the organization’s values and messages are clearly communicated across all platforms.

Operational Efficiency & Informed Decision-Making: Streamlines digital communication processes and improves project delivery timelines and provides actionable insights

HSE CONTENT

Promote TotalEnergies Core Value of Safety and adherence to the 12 Golden Rules on Safety through print and digital communication projects across all communication platforms.

ACCOUNTABILITIES

Actively supports the definition of digital communication plans for activities, projects and events of other entities (messages, tools, media, etc.) consistent with the Affiliate and Company communication strategies, with clear timeline for their implementation

Efficient and timely production of digital content for internal and external public engagements

Support the successful implementation of the Corporate Communication Strategy for positive brand presence by developing and producing relevant digital and print communication projects.

Monitor and analyze site performance, online traffic and conversations - debug pages and fix broken links or images to optimize loading speeds and capacity and provide periodic reports

Design and develop new pages and update the corporate and services websites with fresh content and ensure that information published on the website is credible, accurate, timely and up to date - post new videos, images and photos to support content - create and update landing pages and banner ads

Initiating multimedia features to enlighten and keep staff abreast of the company’s activities and developments in the company and the Oil & Gas Industry in general

Responsible for researching, writing or reviewing executive speeches for the EXCOM and other senior management members

Monitor and analyze performance metrics to assess the effectiveness of digital campaigns.

Generate reports with actionable insights to improve engagement and reach.

Qualifications / experience required

HND or BSc in Computer Science, Arts/Business Studies or New Media Design & Publishing.

Minimum 10 years’ relevant experience in digital communications

Computer literacy and good communication and interpersonal skills.

Excellent writing and communication skills, organization, creativity and energy, keen observation, knowledge of graphic design, video editing and digital marketing is advantageous.

Proven track record in website management, social media management and digital marketing strategy

Good knowledge of Company processes

Good analytical skills, relationship management, open mind, discretion, confidentiality and integrity

go to method of application »

Minimum qualifications

BA/BSc/HND

How to apply

Use the link(s) below to apply on company website.

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Web and Digital Communications Officer

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Learning & Development Officer

CSR Communication and Reporting Officer

Secretary to the GM CSR

Secretary to the GM DW PAR

HRIS Support Engineer

https://www.myjobmag.com/apply-now/1376384

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