Activation & Content Lead

Responsibilities:

Attend offline events, introduce the product and onboard customers.

Talk to the online community and make them understand our product.

A weekly live training in the WhatsApp community, running from week two.

Practical, specific, and about their business rather than our features.

Short tutorial videos that show one concrete thing a seller gains. We have the AI tooling for production; we need the judgement about what is worth making.

Our social presence — steady, useful, and pointed at sellers, not at other startups.

A weekly number: free to paid, and the named reason behind every loss.

Requirements:

You are tech-savvy, and you can teach.

You explain things to people who are not technical without making them feel stupid.

This matters more to us than marketing credentials.

You live in WhatsApp groups and understand what makes someone open a message and act on it.

You are comfortable on camera and fast with AI content tools.

You are numerate.

You can hold a funnel in your head and report it without being asked.

You are willing to tell the founder the product is the problem when it is.

This is not for you if:

You measure your work in reach, impressions or followers.

You want a brand or creative role.

This job is judged on payments received.

The Engagement:

Independent contractor, project-based, not employment.

A monthly retainer plus uncapped incentives on the revenue you deliver.

We agreed on both at the interview.

If the results are there, we continue, and the role becomes permanent. (That is our intention, not a formality.)

We are hiring the team to grow with, not fill a gap.

You are responsible for your own taxes as a contractor.

We apply withholding tax where required.

What Success Looks Like at 90 Days:

25 of the existing 160 sellers paying; money cleared.

The weekly training is for 40 or more people.

12 tutorial videos published.

Us knowing, with evidence, why sellers do and do not pay.

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