B2B / B2G Sales Representative

B2B / B2G Sales Representative

LED Displays · Landscape Lighting Projects · Whole-House Customization · Solar Energy Storage

Company: Thinda Co., Ltd. (Brand: Mashariki Life)

Location: Kigali, Rwanda

Employment Type: Full-time

Salary: Negotiable — base salary + sales commission

About Us

Thinda Co., Ltd. operates Mashariki Life, a Chinese-founded integrated supplier based in Kigali. Our showroom features four core product lines: commercial LED displays, landscape lighting projects, whole-house interior customization, and solar PV and energy storage solutions. We provide product display, design, supply, installation and after-sales service for homes, businesses, contractors and government projects.

Job Description

As our Sales Representative, you'll be the face of Mashariki Life in the market — spotting new business opportunities, winning over clients, and showcasing our products and solutions. You'll own your sales pipeline end to end and play a direct role in driving the company's growth.

Key Responsibilities

Build relationships with B2B and B2G clients — companies, contractors, real estate developers, hotels, commercial buildings, and government or public institutions.

Sell across our three business lines: commercial indoor/outdoor LED screens and rental displays; furniture, lighting and sanitary-ware whole-home solutions; and residential and commercial solar panels, batteries, inverters and energy storage systems.

Own the full sales cycle — from the first client visit through needs analysis, quotation, negotiation, contract signing, order follow-up and payment collection.

Nurture client relationships that turn into repeat business and referrals, while keeping an eye on new project leads and tenders.

Keep management in the loop on market trends, competitor pricing and your sales performance.

Work closely with our showroom, design, engineering and supply-chain teams so every project lands on time.

Requirements

Bachelor's degree or above, with at least 2-3 years of proven B2B sales experience.

Background in building materials, lighting, LED displays, solar energy or engineering equipment is a strong plus.

Existing relationships with government bodies, companies, contractors or property developers in Rwanda are highly valued.

Fluent in business English; Kinyarwanda or French is a plus, and Chinese even more so.

A target-driven mindset with sharp negotiation and communication skills, and genuine enthusiasm for meeting clients on the ground.

A valid driving license is preferred. Above all, we're looking for someone reliable, responsible and committed to growing with us long-term.

What We Offer

A negotiable base salary plus uncapped sales commission — your effort, your reward.

Hands-on product and solution training, with a clear path for promotion.

The stability of an established, Chinese-owned company with real long-term growth potential.

The chance to work on major corporate and government projects that make a visible impact.

Application link: https://masharikilife.com/careers

Apply

How to apply

Apply on Job in Rwanda with the Apply button on the advert: https://www.jobinrwanda.com/job/b2b-b2g-sales-representative

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