BRANCH MANAGER – RETAIL OPERATIONS

Forever New Collections Ltd | Retail / Fashion | Full-Time |

Kenya – Various Branch Locations

ABOUT THE

ROLE

We are looking for a commercially minded,

hands-on Branch Manager who can take full ownership of branch sales, people,

stock, customer experience, and day-to-day operations. This is a results-driven

role for an experienced retail professional who can lead a sizeable team,

analyze performance, identify problems quickly, and take decisive action to

improve branch performance.

KEY

RESPONSIBILITIES

Sales

& Commercial Performance

·

Take full responsibility for

branch sales performance, revenue growth, and achievement of agreed targets and

KPIs.

·

Drive customer traffic,

conversion, sales productivity, and average sales value.

·

Monitor daily, weekly, and

monthly performance and take immediate corrective action where results fall

below target.

·

Analyse sales by category and

identify slow-moving or underperforming products, then implement practical

strategies to improve sell-through.

·

Develop initiatives to increase

customer traffic, repeat visits, and sales during both peak and off-peak

trading hours.

·

Use branch performance data to

make informed commercial decisions.

Customer

Acquisition, Engagement & Digital Sales Support

·

Actively grow and maintain the

branch customer database.

·

Ensure customer WhatsApp

groups/channels are consistently updated with attractive, relevant, and

well-presented product content.

·

Use customer communication

platforms strategically to drive daytime traffic, promote fresh stock, and push

slow-moving items.

·

Work closely with the

marketing/content team to convert social-media visibility into physical store

visits and sales.

·

Encourage customer referrals,

feedback, and customer-generated content, subject to customer consent.

·

Maintain high standards of

customer service and ensure customers are welcomed, assisted, and encouraged to

shop.

People

& Team Management

·

Lead, supervise, coach, and

motivate the entire branch team.

·

Prepare and manage effective

shift schedules, ensuring adequate sales-floor coverage during peak trading

periods.

·

Monitor attendance,

punctuality, productivity, sales performance, and staff conduct.

·

Deploy staff strategically

according to customer traffic and sales needs.

·

Coach employees continuously to

improve selling skills, customer engagement, and productivity.

·

Address poor performance and

disciplinary issues promptly and professionally.

·

Build a disciplined,

accountable, energetic, and customer-focused team.

Stock,

Merchandising & Inventory Management

·

Ensure all stock received is

properly counted, recorded, and accounted for.

·

Maintain accurate stock

movement, transfer, and pull-down records.

·

Ensure effective replenishment,

product presentation, and commercial merchandising.

·

Identify stock categories

requiring increased attention and develop strategies to improve movement.

·

Minimize stock losses, damage,

misplacement, and unexplained variances.

·

Ensure all stock movements,

pull-downs, and transfers comply with company procedures.

Cash

& Financial Controls

·

Maintain strict control over

cash, M-Pesa, and other payment collections.

·

Ensure daily sales and

collections are properly reconciled.

·

Monitor cash-handling

procedures and branch safe controls.

·

Identify and immediately report

discrepancies, irregularities, or suspected breaches.

·

Ensure all financial and

operational procedures are strictly followed.

Branch

Operations & Customer Experience

·

Maintain high standards of

cleanliness, organization, and visual merchandising.

·

Ensure the branch operates

efficiently throughout the trading day.

·

Maintain excellent customer

service standards and resolve customer complaints professionally.

·

Ensure company SOPs, policies,

and management directives are implemented consistently.

·

Identify operational challenges

and take corrective action promptly.

·

Maintain accurate branch

records and documentation.

Reporting

& Communication

·

Submit accurate daily, weekly,

and monthly branch reports.

·

Report on sales, staffing,

stock, customer activity, operational challenges, and overall performance.

·

Communicate important issues

and risks to senior management promptly.

·

Provide practical

recommendations where branch performance is below expectations.

·

Maintain clear and professional

communication with senior management and other departments.

MINIMUM

QUALIFICATIONS & EXPERIENCE

·

Diploma or Bachelor's Degree in

Business Administration, Business Management, Retail Management, Sales &

Marketing, Commerce, or a related field.

·

3–5 years' proven experience in

retail management, preferably in a busy/high-volume retail environment.

·

Minimum 2 years' experience in

a formal management or supervisory position with direct responsibility for

staff and sales.

·

Demonstrated experience

managing sales targets, KPIs, and branch performance.

·

Experience managing a team of 15+

employees will be an added advantage.

·

Experience in stock/inventory

management and cash controls.

·

Strong computer literacy and

experience with reporting systems.

·

Good numerical, analytical, and

commercial skills.

REQUIRED

PROFESSIONAL COMPETENCIES

·

Strong leadership and

people-management skills.

·

Proven ability to drive sales

and achieve targets.

·

Strong commercial and retail

understanding.

·

Excellent customer-service

orientation.

·

Excellent organizational and

administrative skills.

·

High integrity, accountability,

and attention to detail.

·

Strong decision-making and

problem-solving ability.

·

Excellent communication and

interpersonal skills.

·

Ability to enforce policies and

maintain discipline professionally.

·

Ability to work under pressure

in a fast-paced environment.

·

Ability to work independently

with minimal supervision.

·

Proactive, energetic, and

results-oriented approach.

APPLICATION

Interested and qualified candidates should

submit their CV clearly

indicating “Branch Manager – Retail Operations” as the position applied for.

Only candidates meeting the stated

experience and qualification requirements will be shortlisted.

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