Business Development Manager

Job Summary

We are in need of a seasoned and well-experienced head of business development professional currently working within a finance or commercial bank who will supervise the team, lead, and facilitate all marketing activities within the company.

Brief Summary of Job

The Business Development Manager will be responsible for leading and executing the company’s overall marketing strategy to drive brand awareness, customer acquisition, engagement, and revenue growth.

This role involves overseeing a high-performing marketing team, managing the marketing budget, and ensuring alignment between marketing initiatives and business goals.

Key Job Description

Evaluating the creditworthiness of potential customers.

Creating credit scoring models for risk assessments.

Approving and rejecting loans based on available data

Calculating and setting loan interest rates

Negotiating the terms of the loan with new clients

Ensuring all loans and lending procedures comply with regulations

Maintaining records of all company loans.

Monitoring loan payments and bad debts.

Reviewing and updating the company’s credit policy.

Strategic Leadership

Develop and implement comprehensive marketing strategies aligned with business objectives.

Identify new market opportunities and lead market research initiatives.

Define and track KPIs for marketing performance and ROI.

Team Management

Recruit, mentor, and manage junior teammates of marketing professionals.

Promote a data-driven, collaborative, and innovative team culture.

Provide regular performance feedback and professional development opportunities.

Brand Management

Oversee brand positioning, messaging, and visual identity.

Ensure consistency of brand voice across all platforms and touchpoints.

Manage public relations, partnerships, and sponsorships.

Digital Marketing & Campaigns

Lead all marketing efforts, including SEO, SEM, email marketing, social media, and content marketing.

Plan and manage multi-channel marketing campaigns.

Optimize the company website and digital presence for conversion and performance.

Product & Customer Marketing

Collaborate with product and sales teams to develop go-to-market strategies.

Oversee customer segmentation, lifecycle marketing, and retention strategies.

Gather customer insights to inform product development and messaging.

Budgeting & Reporting

Manage the marketing budget and allocate resources effectively.

Analyze campaign performance and report results to senior leadership.

Make data-informed recommendations for continuous improvement

Requirements & Qualifications

Bachelor’s Degree in Marketing, Business, or a related field (master’s degree preferred).

Must be working with a finance or commercial bank.

7+years of experience in marketing, with at least 5years in a senior leadership role.

Proven experience leading successful marketing campaigns across multiple channels.

strong marketing portfolio and customer base

Strong knowledge of digital marketing tools and analytics platforms (e.g., Google Analytics, HubSpot, etc.).

Excellent communication, leadership, and organizational skills.

Ability to work in a fast-paced, results-driven environment.

Experience working in a financial or banking institution

Familiarity with CRM and marketing automation platforms.

Strong network within the job location and its environment

A certification/license is preferred.

Minimum qualifications

BA/BSc/HND , MBA/MSc/MA

How to apply

Interested and qualified candidates should send their CV to: onamiremi.ekeifo@trinityfinancialng.com using the Job Title as the subject of the email.

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