Campaign Execution Manager

Role Purpose

The Campaigns Execution Manager at Plugin is responsible for turning approved client strategies and campaign plans into flawlessly delivered campaigns across digital, content, social, influencer and media channels. You will own the end-to-end execution process, from briefing and scheduling through production, launch, optimization and reporting, so that every campaign goes live on time, on brief and on budget.

You will lead a team of Campaign Executives and Coordinators, work hand in hand with the Account Management team and coordinate creative, digital, content and media teams to deliver integrated work that drives measurable results for Plugin's clients.

Key Responsibilities

• Own the end-to-end execution of client campaigns, translating approved strategies and plans into detailed execution roadmaps, timelines and task allocations.

• Brief creative, content, digital and media teams clearly and on time, ensuring every deliverable is aligned to client objectives and brand guidelines.

• Manage campaign workflows, production schedules and approval processes to ensure on-time, on-brief delivery across all channels.

• Coordinate campaign launches across social media, paid advertising, influencer marketing, content platforms and traditional media placements.

• Oversee the setup, trafficking and quality assurance of digital campaigns, including ad placements, tracking, tagging and landing pages.

• Manage relationships with external vendors, production houses, influencers and media owners involved in campaign delivery.

• Track campaign budgets and spend against plan, flagging variances early and supporting accurate invoicing and reconciliation.

• Monitor live campaign performance, recommend and implement in-flight optimizations, and escalate risks to account leads.

• Produce clear post-campaign reports and wrap-ups with results, learnings and recommendations for future activity.

• Lead, manage and develop the Campaign Executives and Coordinators, setting clear standards for quality, accountability and attention to detail.

• Build and continuously improve execution processes, checklists, templates and tools to raise efficiency and consistency across the agency.

• Identify and resolve execution issues quickly, keeping Account Managers and clients informed throughout.

Requirements

• Solid experience in campaign management, project management or traffic management within a digital, content, creative or media agency.

• Proven track record of delivering multi-channel campaigns on time and on budget for multiple clients at once.

• Strong working knowledge of social media platforms, paid advertising (Meta, Google, TikTok and similar), influencer marketing and media buying processes.

• Hands-on experience with ad managers, campaign tracking tools and project management software (e.g. Asana, Trello, Monday.com or similar).

• Experience leading or supervising a small team, with the ability to delegate, coach and hold people accountable.

• Good commercial awareness, including budget tracking and working with vendors and suppliers.

• Excellent organizational skills, attention to detail and the ability to perform under tight deadlines.

• Clear, confident communication skills with internal teams, clients and external partners.

• A degree in Marketing, Communications, Business or a related field is an advantage.

Key Performance Indicators

• On-time, on-brief launch rate across all campaigns

• Campaign delivery within approved budget and timelines

• Campaign performance against agreed KPIs (reach, engagement, conversions, ROAS)

• Error-free execution, measured by QA issues and client-raised corrections

• Timeliness and quality of campaign reports and wrap-ups

• Internal and client satisfaction with execution and coordination

• Team performance, development and retention

Core Competencies

Campaign Execution & Delivery · Project & Workflow Management · Attention to Detail

Multi-Channel Digital & Media Knowledge · Team Leadership · Vendor & Stakeholder Coordination

Budget Control · Problem Solving · Process Improvement

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