Digital Marketing Officer

Responsibilities:

Develop and implement effective digital marketing strategies to increase CTN's brand visibility, generate enquiries and attract prospective students.

Manage, maintain and grow CTN's social media platforms, including Facebook, Instagram, LinkedIn, TikTok, WhatsApp and other relevant channels.

Create, design and publish engaging marketing content, including graphics, flyers, posters, carousels, short-form videos, testimonials and promotional materials.

Plan and execute social media campaigns that generate leads, enquiries, applications

Meet set marketing, lead generation and student enrolment targets.

Manage and optimise online advertising campaigns, where applicable, to improve reach, engagement, lead generation and conversions.

Maintain consistent branding, messaging and professional presentation across all marketing platforms.

Explore innovative digital marketing techniques and platforms to increase CTN's reach and competitiveness.

Engage prospective students and parents through telephone calls, WhatsApp, email, social media and the organisation's CRM.

Business Development:

Develop and execute offline marketing strategies to increase brand awareness

Identify opportunities for school outreaches, exhibitions, seminars, educational fairs, corporate engagements and community marketing.

Build relationships with schools, tertiary institutions, organisations, associations and partners

Represent CTN at marketing events, exhibitions, seminars, webinars and outreach programmes.

Requirements

Minimum of a bachelor's degree in marketing, mass communication, or business administration or a related field.

At least 2–3 years' of experience in digital marketing, telemarketing, sales or lead generation.

Strong communication, persuasion and customer engagement skills.

Experience in social media management, content creation and meeting the monthly sales target.

Familiarity with digital tools, CRM systems and performance reporting

Self-motivated, organised and target-driven.

Reporting & Performance:

Track and analyse the performance of marketing campaigns and activities.

Maintain accurate records of leads, enquiries, conversions and marketing activities.

Prepare weekly and monthly marketing and performance reports.

Monitor industry trends, competitor activities, and opportunities within the international education sector.

Continuously recommend innovative ideas to improve CTN's marketing performance and growth.

Location: Abuja, Nigeria

Work Schedule: Rotational—2 weeks Monday–Friday and 2 weeks Tuesday–Saturday.

Remuneration: NGN 250,000 – 300,000 Monthly (basic and performance based)

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