Head of Commercial

Salary: ₦700,000 –₦800,000 NET

Work Schedule: Monday – Friday

Job Summary

To drive sustainable revenue growth and market leadership by developing and executing the company\'s commercial strategy, maximizing the value of its advertising inventory, and building strong relationships with clients, agencies, and strategic partners.

The Head of Commercial is responsible for leading all sales, business development, client-service, and revenue-generation activities across the organization. The role ensures the achievement of revenue, occupancy, and client-retention targets while positioning the company as a preferred Out-of-Home (OOH) advertising partner.

Working closely with the Managing Director, COO, Operations, Finance, and Creative & Innovation teams, the Head of Commercial ensures that commercial opportunities are converted into profitable business outcomes through effective sales leadership, client relationship management, pricing strategy, market intelligence, and operational collaboration.

Key Responsibilities

Commercial Strategy & Revenue Leadership

Develop and implement the company\'s commercial strategy to achieve revenue, profitability, occupancy, and growth objectives.

Establish annual, quarterly, and monthly sales targets aligned with overall business objectives.

Drive the achievement of commercial KPIs and monitor performance against targets.

Identify new revenue opportunities, strategic partnerships, and growth markets.

Provide leadership in the development of commercial initiatives that enhance market competitiveness.

Business Development & Market Expansion

Lead the acquisition of new clients, advertisers, agencies, and strategic partners.

Build and maintain relationships with senior decision-makers within client organizations and media agencies.

Identify emerging market opportunities and develop strategies to penetrate new sectors.

Oversee major pitches, presentations, and proposal development activities.

Represent the company at industry events, networking forums, and key stakeholder engagements.

Account & Client-Service Leadership

Oversee the management of key client and agency relationships.

Ensure exceptional service delivery throughout the client lifecycle.

Lead retention, renewal, and account-growth strategies for existing clients.

Resolve major client issues and escalations to protect business relationships.

Ensure a consistently high standard of client engagement across the Commercial team.

Pricing & Inventory Strategy

Develop and maintain pricing frameworks, rate cards, and inventory-allocation strategies.

Optimize inventory utilization, occupancy rates, and revenue yield across advertising assets.

Collaborate with Operations to ensure inventory availability aligns with commercial priorities.

Review pricing competitiveness based on market demand, location performance, and client requirements.

Recommend pricing adjustments and commercial promotions where necessary.

Commercial Operations & Performance Management

Lead pipeline management, forecasting, and opportunity tracking across the Commercial team.

Conduct regular sales reviews and performance meetings.

Ensure CRM systems, client databases, and commercial records are maintained accurately.

Monitor sales performance metrics and provide corrective action where required.

Establish performance standards and accountability mechanisms for team members.

Market Intelligence & Strategic Insights

Monitor competitor activities, pricing trends, market developments, and emerging OOH opportunities.

Gather and analyze market intelligence to support strategic decision-making.

Assess demand trends and make recommendations on new site development and inventory investments.

Provide management with regular market and commercial-performance updates.

Leadership & Team Development

Lead, coach, mentor, and develop the Commercial team.

Set clear performance objectives and development plans for direct reports.

Conduct performance reviews and provide ongoing sales coaching.

Build a high-performance culture focused on accountability, service excellence, and results.

Support succession planning and talent development within the Commercial function.

Cross-Functional Collaboration

Work closely with Operations to ensure campaigns are delivered as sold.

Partner with Finance to support invoicing, collections, budgeting, and revenue reporting.

Collaborate with Creative & Innovation to develop compelling client solutions and presentations.

Support executive leadership in achieving overall business objectives.

Performance Indicators (KPIs)

Process – How the Work Is Done

Monthly sales reviews and forecast meetings conducted according to schedule.

Commercial pipeline maintained at agreed coverage ratios against revenue targets.

Proposals, pricing approvals, and commercial decisions completed within agreed service levels.

CRM and sales reporting maintained accurately and on time.

Regular client-engagement and business-development activities executed in line with commercial plans.

Output – What Is Produced

Sales targets documented, communicated, and cascaded across the Commercial team.

Updated rate cards, inventory maps, and market-performance reports maintained.

New client acquisitions, proposals, and business opportunities progressed through the pipeline.

Accurate sales forecasts and management reports provided.

Commercial strategies and growth initiatives implemented successfully.

Outcome – Business Impact

Revenue targets achieved or exceeded.

Occupancy and inventory-utilization targets achieved.

Increased market share and commercial visibility.

Strong client retention and growth in key accounts.

Sustainable pipeline of new business opportunities.

Improved profitability and revenue yield across the advertising portfolio.

Education

Bachelor\'s degree in Marketing, Business Administration, Economics, Communications, or a related discipline.

Professional qualification in Sales, Marketing, Advertising, Business Development, or Commercial Management is an advantage.

MBA or relevant postgraduate qualification will be an added advantage.

Qualification & Experience

Minimum of 10 years\' relevant experience in the Media, Advertising, or Marketing Communications industry, with demonstrable experience in commercial, sales, or business development leadership.

Must have direct and proven industry experience in Media/Advertising, preferably within Out-of-Home (OOH) advertising, billboard advertising, outdoor media, or related media platforms.

Candidates without relevant Media/Advertising industry experience will not be considered.

Minimum of 5 years\' experience managing sales or commercial teams.

Proven track record of achieving significant revenue growth and consistently meeting or exceeding commercial targets.

Strong experience in client acquisition, media agency management, strategic account development, and revenue generation.

Demonstrated experience developing and executing commercial strategies, managing advertising inventory, pricing structures, and revenue optimization.

Strong understanding of the media and advertising landscape, including industry trends, competitive positioning, client requirements, and agency relationships.

Demonstrated success in leading commercial teams, driving business growth, and strengthening market presence.

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Minimum qualifications

BA/BSc/HND

How to apply

Interested and qualified candidates should forward their CV to: bradfieldforms@gmail.com using the position as subject of email.

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