Head, Sales & Marketing

Target Portfolio: ₦10 Billion Annual Revenue Target

Industry: Real Estate Development, Commercial & High-End Residential

Job Overview

Our client is seeking an extraordinary, commercially driven, and high-performing Head of Sales & Marketing to lead our revenue growth strategies and drive the commercial success of our premium real estate portfolio. Headquartered in Victoria Island, Lagos, our company develops and manages high-yield residential estates, commercial desk and office spaces, and strategic land assets across Lagos's prime development corridors.

Reporting directly to the Managing Director/CEO, the ideal candidate will take full P&L accountability for designing and executing a aggressive commercial roadmap to achieve a ₦10 Billion annual gross sales target. You will lead a high-octane team of sales executives, realtor networks, digital marketers, and corporate relationship managers to accelerate property off-take, optimize sales pipelines, and position our brand as an industry market leader.

Key Responsibilities

Revenue Leadership & Strategic Sales Execution

Target Achievement: Own and exceed the ₦10 Billion annual sales target across residential developments, commercial leases, off-plan projects, and high-value land portfolios.

Commercial Strategy: Develop and execute multi-channel sales and marketing strategies tailored to Ultra-High-Net-Worth Individuals (UHNWIs), corporate clients, institutional investors, and the global African diaspora.

Pipeline Management: Build, structure, and maintain a robust pipeline of high-value prospects, ensuring high conversion rates at every stage of the sales funnel.

Pricing & Packaging: Collaborate with executive leadership and project development teams to structure competitive pricing models, flexible buyer payment plans, and attractive off-plan investment packages.

Realtor Network Expansion & Broker Relations

Realtor Network Development: Expand, manage, and nurture a top-tier network of independent real estate brokers, agencies, and realtor associations across Nigeria and key diaspora markets (UK, US, Canada, Australia).

Commission & Incentive Management: Design competitive commission schemes, performance incentives, and recognition programs to maintain broker engagement and maximize third-party distribution channels.

Event & Broker Engagement: Host high-impact broker launch events, site inspection drives, investor roundtables, and project unveilings in Lagos and international hubs.

Strategic Marketing, Branding & Campaign Management

Integrated Marketing Campaigns: Lead multi-platform marketing efforts combining high-ROI digital campaigns (SEO, SEM, social media advertising), targeted print, PR, billboard activations, and exclusive corporate events.

Brand Positioning: Elevate the corporate brand image to reflect prestige, trust, and exceptional ROI, ensuring consistent messaging across all investor pitch decks, project brochures, site signages, and digital assets.

Product Launch Execution: Direct end-to-end go-to-market strategies for new estate releases, commercial property flagships, and joint-venture developments.

Corporate Leasing & Diaspora Market Penetration

Commercial Leasing & Business B2B: Drive B2B corporate sales and leasing initiatives for premium commercial properties, office desk spaces, and co-working assets in Victoria Island and Ikoyi.

Diaspora Investor Engagement: Establish structured channels and diaspora sales roadshows to capture real estate investment inflow from overseas professionals and high-net-worth Africans.

Team Leadership & Market Intelligence

Team Supervision & Coaching: Build, mentor, and performance-manage an agile team of Sales Executives, Business Development Managers, and Digital Marketing Specialists.

Market Analytics: Conduct continuous competitor analysis, benchmark real estate pricing trends across Lagos corridors (Victoria Island, Ikoyi, Lekki Phase 1, Sangotedo, Epe), and adapt sales tactics based on macroeconomic and market shifts.

Key Performance Indicators (KPIs)

Annual Sales Delivery: Achievement of 100% of the ₦10 Billion gross revenue quota within agreed timelines.

Realtor & Channel Productivity: Revenue generation volume contributed by third-party broker networks vs. internal direct sales teams.

Cost of Customer Acquisition (CAC): Optimization of marketing budget efficiency to ensure maximum ROI per campaign.

Off-Plan Conversion Rate: Speed of property off-take from launch to project sold-out milestones.

Brand Reach & Lead Velocity: Volume of qualified, high-ticket inbound sales leads generated per quarter.

Qualifications & Requirements

Education: Bachelor’s degree in Marketing, Business Administration, Economics, Estate Management, or a related field. Master’s degree or MBA is an added advantage.

Experience: Minimum of 10–12 years of overall commercial experience, with at least 5 years in a senior leadership role (Head of Sales, Sales Director, or Chief Commercial Officer) in the Nigerian real estate sector.

Track Record: Proven, verifiable track record of personally closing or leading teams that have delivered multi-billion Naira real estate sales portfolios annually.

Network: Strong existing relationship network with UHNWIs, corporate buyers, institutional funds, and top-tier broker networks across Lagos and diaspora markets.

Tech & CRM Mastery: Proficiency with real estate CRM tools (e.g., Salesforce, HubSpot, Zoho CRM), digital sales tracking, and pipeline analytics platforms.

Professional Affiliations: Active membership with relevant bodies (e.g., NIM, NIESV, REDAN, FIABCI) is preferred.

Core Competencies

High-Stakes Negotiation: Elite ability to pitch, negotiate, and close high-value deal structures with sophisticated investors.

Entrepreneurial Drive: Resilient, target-obsessed mindset with a focus on closing transactions efficiently.

Strategic Vision: Ability to synthesize market trends into actionable, high-revenue commercial campaigns.

Inspiring Leadership: Capability to mobilize sales teams and external brokers toward achieving ambitious stretch goals.

Minimum qualifications

BA/BSc/HND , MBA/MSc/MA

How to apply

Interested and qualified candidates should forward their CV to: preciousonwochei2@gmail.com using the position as subject of email.

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