Marketing and Communications Officer

About the job

Private Networks Nigeria Limited (PNN Group) is seeking a dynamic, creative and results-driven Marketing and Communications Officer to develop and execute marketing strategies, strengthen brand visibility and drive market awareness and adoption of the company's SaaS products.

The ideal candidate must possess a strong blend of marketing, digital communication, content development and strategic execution skills, with the ability to translate business objectives into effective marketing initiatives.

Key Responsibilities

Marketing Strategy and Execution

Develop and implement marketing strategies to promote the company's products and services.

Conduct market research, identify target audiences and monitor competitor activities.

Plan and execute marketing campaigns to generate leads, attract customers and support business growth.

Identify market opportunities and recommend strategies for improved market penetration.

Product Marketing and Promotion

Develop compelling product positioning, value propositions and promotional strategies.

Communicate product features, benefits and competitive advantages effectively.

Coordinate product launches, demonstrations and other promotional activities.

Support initiatives aimed at increasing product awareness, customer acquisition and adoption.

Marketing Communications and Brand Management

Manage the company's digital platforms and social media presence.

Develop engaging marketing content, newsletters, brochures, presentations and other promotional materials.

Coordinate corporate communications, publicity and brand campaigns.

Maintain consistency in the company's brand identity, messaging and communication standards.

Performance Monitoring and Reporting

Monitor marketing campaign performance and evaluate effectiveness.

Track key marketing indicators, including leads generated, engagement and customer conversion.

Prepare periodic reports and recommend improvements to marketing strategies.

Requirements and Qualifications

Bachelor's degree in Marketing, Mass Communication, Business Administration or a related discipline.

Minimum of 3–4 years relevant experience in marketing, digital marketing, marketing communications or a similar role.

Experience in developing and executing marketing campaigns.

Strong content writing, communication and presentation skills.

Proficiency in social media management and digital marketing tools.

Good understanding of branding, market research, lead generation and customer acquisition.

Experience in SaaS, technology or software product marketing will be an added advantage.

Strong analytical, organisational and interpersonal skills.

Ability to work independently, take initiative and deliver measurable results.

Minimum qualifications

BA/BSc/HND

How to apply

Interested and qualified candidates should send their CV to hr@pnngroup.net with the subject line:

Application – Marketing and Communications Officer

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