Marketing Manager

Role Purpose

The Marketing Manager will be responsible for developing and implementing strategic marketing plans to strengthen the brand presence,drive market penetration, and support sales growth. The role requires a dynamic leader with a deep understanding of integrated marketing, brand positioning, and product launch strategies within high-volume, competitive industries.

Key Responsibilities

Strategic Planning & Budget Management

Develop and oversee the annual marketing plan,aligning strategies with corporate objectives and regional market trends.

Prepare, manage, and optimize the marketing budget,ensuring maximum ROI.

Implement cost-control measures and evaluate campaign effectiveness through KPIs and analytics.

Brand Development & Promotion

Design and execute comprehensive brand-building campaigns to strengthen market positioning.

Ensure consistent brand messaging and visual identity across all channels and touchpoints.

Build and implement an effective brand promotion system for both retail and wholesale channels.

Product Launch & Promotion Strategies

Plan and execute end-to-end new product introduction campaigns, from concept to launch.

Collaborate with R&D and sales teams to position new products competitively in the market.

Develop go-to-market strategies, pricing models, and promotional offers to drive adoption.

Retail & Store Development

Oversee the conceptualization, design, and branding of specialty stores, showrooms, and dealer outlets.

Plan offline promotional activities, in-store activations, and trade fairs to drive foot traffic and sales.

Ensure uniformity in visual merchandising, product displays, and customer experience across all outlets.

Digital & Social Media Management

Manage and grow the company’s online presence across websites, social media platforms, and e-commerce channels.

Develop engaging content strategies to increase brand visibility and customer engagement.

Monitor digital marketing performance and optimize campaigns for better reach and conversions.

Leadership & Team Development

Lead, mentor, and inspire a professional marketing team to achieve business goals.

Oversee marketing training programs to enhance staff knowledge and execution skills.

Foster a culture of creativity, innovation, and accountability within the marketing department.

Marketing Operations & Inventory Control

Oversee the creation, procurement, and distribution of marketing materials, samples, and promotional items.

Maintain accurate inventory records and ensure timely replenishment of materials.

Market Research & Competitor Analysis

Establish and maintain a comprehensive market intelligence system to track consumer trends, competitor activities, and emerging opportunities.

Provide actionable insights to guide product development, pricing, and promotional strategies.

Qualifications & Requirements

Education & Age Requirements:

Bachelor’s degree in Marketing, Business Administration, or a related field from one of the top five universities(marketing major preferred).

MBA or relevant professional certifications in marketing will be an added advantage.

Experience:

Minimum 5 years of proven leadership experience in marketing management, preferably in ceramic tiles, sanitary ware, paint, furniture, building materials, FMCG, or telecommunications industries.

Demonstrated experience in companies with annual sales exceeding USD 100 million.

Track record of launching and growing new products, brands, or store concepts to national or regional recognition.

Experience in managing multi-region advertising campaigns and store development projects.

Skills & Competencies:

Strong understanding of marketing theory, tools, and promotional methods.

Exceptional project management skills with the ability to deliver under tight deadlines.

Data-driven decision-making and strong analytical abilities.

Excellent communication, negotiation, and stakeholder management skills.

High achievement orientation with a results-driven mindset.

Preferred Industry Backgrounds:

Ceramic tiles and sanitary ware manufacturing.

Paint and coatings, furniture, building materials, FMCG, or telecommunications.

go to method of application »

Minimum qualifications

BA/BSc/HND , MBA/MSc/MA

How to apply

Use the link(s) below to apply on company website.

Showroom Manager

Marketing Manager

Social Media Manager

Project Sales Specialist

Bathroom & Kitchen Sanitary Product Sales Manager

https://www.myjobmag.co.ke/apply-now/1371932

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