Social Media Manager

About the Role

We are looking for an experienced Social Media Operations Manager to lead and scale the overseas social media presence of our three core brands—Twyford Tile, MICASSO Tile, and FRENCIA Bath—across multiple international markets. This role will own strategy, content, data performance, and team leadership across major global platforms

Key Responsibilities

Own the end-to-end social media operations for three core brands across 9 overseas markets, covering platforms such as Facebook, Instagram, and TikTok, and develop market-specific operation strategies.

Lead social media content strategy and execution, tailoring tone, format, and messaging to each brand’s positioning and product strengths, including:

New product launches and promotions

Targeted outreach to professional communities (e.g., masons / tilers)

Tile and bathroom application case studies

Short-form video and visual content

Manage and oversee social media editorial planning and copywriting, ensuring content:

Aligns with brand voice and positioning

Matches local language habits and cultural context

Accurately communicates product value while avoiding cultural risk

Plan and execute overseas social media marketing campaigns, including concept development, resource coordination, execution, and performance evaluation, to drive brand awareness and market penetration.

Collaborate closely with the PR team to integrate social media and PR resources, forming a unified brand communication strategy and enhancing overseas brand influence.

Monitor and analyze platform performance data (reach, engagement, conversion, etc.), produce regular performance reports, and continuously optimize operational strategies to improve marketing ROI.

Track social media trends, industry dynamics, and competitor activities in overseas markets, ensuring content innovation and competitive differentiation.

Lead and manage the overseas social media operations team, including task allocation, project timeline control, capability development, and team performance management.

Complete other overseas social media–related tasks as assigned by the department

Qualifications & Requirements

Bachelor’s degree or above in Marketing, Advertising, Communications, or a related field.

5–8+ years of experience in overseas social media operations, including 2–3+ years of team management experience.

Experience working at a leading social media agency or international brand, with strong understanding of:

Platform algorithms

Content distribution mechanisms

Paid promotion logic on Facebook, Instagram, TikTok, etc.

Proven overseas social media operation cases are highly preferred.

Strong understanding of cultural differences and user behavior across international markets.

Experience in the building materials industry (tiles, bathrooms, sanitary ware) or professional user communities (e.g., masons/tilers) is a strong advantage.

Excellent copywriting and content creation skills, with the ability to adapt brand tone across platforms and regions.

Experience planning and producing short-form video content is highly valued.

Demonstrated experience independently leading social media campaigns, including cross-functional and PR-linked initiatives.

Strong data analysis skills, with the ability to optimize strategy based on performance metrics.

Excellent communication, coordination, leadership, and problem-solving abilities.

Highly responsible, detail-oriented, and adaptable to multi-brand, multi-market, fast-paced environments

Bonus Qualifications

Proficiency in English, French, or other foreign market languages

Overseas social media experience in the building materials industry

Hands-on experience with social media advertising delivery and optimization

go to method of application »

Minimum qualifications

BA/BSc/HND

How to apply

Use the link(s) below to apply on company website.

Showroom Manager

Marketing Manager

Social Media Manager

Project Sales Specialist

Bathroom & Kitchen Sanitary Product Sales Manager

https://www.myjobmag.co.ke/apply-now/1371933

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