Senior Manager, Marketing Strategy & Operations

About this role:

As the Marketing Strategy and Operations Senior Manager, you will be the strategic right-hand implementer to the VP of Marketing. You will design and operate the marketing operating system that unlocks coordination and scale across the marketing ecosystem (content, media, social, paid, ambassadors, web, campaigns, automation).

In this role you will not just create plans and processes but you will also own specific key initiatives providing hands-on support building, testing, and scaling new bets. You will draw on a deep understanding of B2B and B2C marketing tactics and channels.

The role is scoped so you will spend 40% of your time on special marketing projects flexing to the areas that require resources and expertise.

Another 40% will be spent on marketing ops or building the system the team runs on (ways of working, OKR setting, weekly staff meeting, coordination with other teams, retros, etc).

Finally, 20% of your time will be spent on Chief of Staff-style work supporting the VP in thinking about marketing strategy, and articulating that vision and progress to the broader organization.

Reports To: VP of Marketing

Travel Requirement: Must be able to travel ~2–5 times per year to one of our countries of operation for team retreats, meetings, field visits.

What you’ll do:

Marketing special projects and strategic initiatives 40%

Lead complex cross-functional marketing projects from problem definition through design, launch, test, iteration, and scale while measuring qual and quant impact

Support marketing teams who need extra capacity or expertise in high priority projects by offering hands-on flex support or ownership of defined sub-problem areas

Partner with marketing leadership to propose, prioritize, and scope the project portfolio

Define success metrics and test plans up front, and report results candidly, including what didn't work.

Document what works, build playbooks, and hand off to a permanent owner or team

Marketing operations 40 %

Own annual and quarterly planning and OKR discipline, translating strategic intent into priorities, milestones, and measurable outcomes

Analyze marketing performance, trends, and customer insights to identify growth levers

Lead the org through operating change, including the transition to AI-enabled ways of working

Own marketing budget and headcount planning with Finance, building integrated resource plans and tradeoff recommendation

Partner with People Team on headcount planning and scaling hiring plansManage key marketing vendor evaluations, procurement, and onboarding of new tools

Marketing Chief of Staff 20%

Manage the leadership operating rhythm: staff meetings, business reviews, offsites, extended leadership meetings, all-hands, off-site retreats

Act as a strategic thought partner and advisor to marketing leadership on key decisions, priorities, and emerging opportunities; provide high candor feedback to executive leadership

Support leadership in navigating ambiguity, aligning stakeholders, team management, and driving execution

What you’ll bring:

5–7 years in strategy, chief of staff, management consulting, indie hacker, agency, or marketing/growth or GTM operations

Experience with a wide range of tactics and channels (you don’t need them all): lifecycle marketing, SEO, SMS and push, paid channels, social, content, and creator, earned media, thought leadership, events, B2B and/or B2C, SaaS marketing, digital marketing, segmentation

A first-principles thinker who can break a complex process into parts, decide what to change, automate with AI, or keep human, and connect the dots across functions

Proven record leading complex cross-functional initiatives in fast-paced, ambiguous environments

Highly organized and detail-oriented, with strong program management skills

Experience working with large marketing budgets: including forecasts, budgeting, headcount planning, investment tradeoffs

Experience with hiring, recruiting, and onboarding operations

Excellent presentation skills; experience building exec-level decks

Detail oriented, if you are reading the third to last bullet, congrats :) as a bonus here are a few tips. 1) don’t use AI in your writing for the application – really, it’s painfully obvious 95% of the time and I want to hire you not Claude 2) mention you saw this bullet in our interview :)

Experience managing executive operating rhythms, leadership meetings, business reviews, offsites, and planning forums

Familiarity with common marketing tech stack tools

Minimum qualifications

BA/BSc/HND

How to apply

Use the link(s) below to apply on company website.

Associate Field Manager - Field (Fixed Term Contract)

Associate Field Manager - Field (Fixed Term Contract)

Associate Field Manager - Call Center (Fixed Term Contract)

Technical Program Associate or Manager

Director, Talent Management

Senior Manager, Marketing Strategy & Operations

https://www.myjobmag.co.ke/apply-now/1371672

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