Media Buyer

Job Summary

Our client is an e-commerce and wellness company based in Lagos, Nigeria at Gbagada, Lagos requires the services of MEDIA BUYER for immediate employment.

The Media Buyer is responsible for planning, launching, managing and optimising paid advertising campaigns for the company.

The role is responsible for generating quality leads, driving customer acquisition, monitoring advertising performance, and ensuring that advertising spend produces orders within the Company's approved cost targets.

The role works closely with the creative and sales teams to ensure that advertising campaigns are supported by effective scripts and creatives, generate quality leads, and contribute to the overall customer journey from the first advertisement to completed purchase.

The role operates within the Brands & Marketing function and works alongside the Content Creators/Video Editors/Copywriter, under the Brands & Marketing Supervisor, as reflected in the company organisational structure.

Responsibilities

Market and Customer Research

Conduct market and product research to understand the target audience.

Identify customer pain points, desires, objections and purchasing motivations.

Research current advertising trends and successful advertising angles.

Study competitor advertising activities and identify relevant opportunities.

Use customer and market insights to inform campaign and creative decisions.

Ad Script and Creative Direction:

Develop conversion-focused advertising scripts where required.

Identify strong hooks, angles and messages that can attract the target audience.

Work closely with the Copywriter and Content Creator/Video Editor to develop effective advertising creatives.

Provide clear creative direction based on campaign objectives and customer insights.

Ensure advertising content communicates the product accurately and does not make unauthorised claims.

Review creative performance and recommend new concepts when existing creatives decline in performance.

Campaign Launch and Ad Publishing:

Set up and launch advertising campaigns on approved platforms.

Configure campaign objectives, audiences, budgets, placements and creatives correctly.

Ensure campaigns are properly structured before publishing.

Upload and publish approved advertising creatives according to campaign requirements.

Ensure campaigns are launched within agreed timelines.

Monitor campaigns from launch through completion.

Maintain accurate records of active and completed campaigns.

Ad Performance Monitoring and Optimisation:

Monitor advertising campaigns and performance regularly.

Track advertising spend, leads, orders, conversions and cost per acquisition.

Identify underperforming advertisements and campaigns.

Take timely optimisation or shutdown decisions within approved authority.

Test different creatives, audiences, messages and advertising angles.

Identify winning creatives and recommend appropriate scaling.

Continuously optimise campaigns based on performance data.

Report performance issues early and recommend corrective actions.

Cost-Efficient Customer Acquisition:

Drive customer acquisition through effective paid advertising.

Ensure campaigns work towards the Company's approved cost-per-order/acquisition target.

Monitor the relationship between advertising spend and orders generated.

Reduce unnecessary advertising expenditure through continuous optimisation.

Scale campaigns and creatives that demonstrate sustainable performance.

Work with the Sales Team to assess whether advertising-generated leads are converting into customers.

Use sales and customer feedback to improve targeting and advertising performance.

Lead Generation and Quality:

Generate leads in line with approved campaign targets.

Monitor the quality of leads generated from advertising campaigns.

Work with Sales Closers to identify issues with lead quality.

Review customer objections and responses to identify opportunities for better targeting.

Adjust audiences, creatives and campaign strategies where lead quality is poor.

Support the Sales Team in improving lead-to-order conversion.

Advertising Budget Management:

Monitor daily advertising expenditure.

Ensure advertising spend remains within approved budgets.

Maintain accurate records of campaign expenditure.

Identify unnecessary or inefficient spending.

Recommend budget adjustments based on campaign performance.

Obtain appropriate approval before exceeding or reallocating approved budgets.

Immediately report any unauthorised spending or account-related issues.

Collaboration with Sales and Creative Teams:

Work closely with Content Creators/Video Editors and Copywriters.

Communicate creative requirements based on campaign performance.

Request new creatives when existing advertisements become less effective.

Share campaign data and insights with the creative team.

Work with Sales Closers to understand lead quality, customer objections and conversion performance.

Collaborate with the Sales Supervisor and Business Development Manager on campaign priorities.

Ensure advertising activities support the wider customer journey from advertisement to purchase.

Campaign Reporting and Documentation:

Track daily advertising performance and expenditure.

Prepare weekly and monthly campaign performance reports.

Report on relevant performance indicators including:

Advertising spend.

Cost per acquisition/order.

Cost per lead.

Leads generated.

Orders generated.

Conversion rate.

Return on advertising spend where applicable.

Compare actual performance against approved targets.

Identify successful and underperforming campaigns.

Document lessons and recommendations for future campaigns.

Compliance and Account Protection:

Use only approved advertising accounts, platforms, and budgets.

Protect the company's advertising accounts and login information.

Ensure all advertisements comply with approved Company standards and applicable platform policies.

Do not publish unauthorised or misleading advertising content.

Do not share campaign information, customer data or Company strategy with unauthorised persons.

Report suspected account breaches, restrictions or security issues immediately.

Continuous Improvement:

Test new advertising approaches, audiences and creative angles.

Analyse previous campaign results before launching new campaigns.

Identify opportunities to improve campaign efficiency and lead quality.

Stay informed about changes in relevant advertising platforms.

Share useful campaign insights and lessons with the wider team.

Continuously improve customer acquisition performance.

Key Deliverables

Successful launch and management of approved advertising campaigns.

Achievement of approved lead-generation and customer-acquisition targets.

Quality leads generated within approved targets.

Orders generated within the Company's approved cost-per-order target.

Effective management of advertising budgets.

Timely identification and optimisation of underperforming campaigns.

Effective testing and scaling of winning creatives.

Accurate campaign performance and expenditure reports.

Effective collaboration with the creative and sales teams.

Improved lead quality and conversion.

Proper protection of advertising accounts and Company information.

Continuous improvement in advertising performance.

Requirements

Bachelor's degree in Business Administration, Marketing, or in any related discipline.

2–3 years of hands-on experience, preferably in the e-commerce or advertising space.

Proximity to the location will be an advantage.

Candidates living in Anthony, Oshodi, Charly Boy, Bariga, Ladi Lak, Oworoshoki, Gbagada, and their environs will be considered.

Candidates should not be more than 35 years of age.

Technical Competencies:

Digital advertising and media buying.

Meta/Facebook and Instagram advertising.

Audience targeting.

Campaign setup and management.

Lead generation.

Campaign optimisation.

Advertising analytics and performance tracking.

Cost-per-acquisition and conversion analysis.

Budget management.

Creative testing.

Competitor and market research.

CRM/sales performance understanding.

Campaign reporting.

Behavioural Competencies:

Analytical thinking.

Strong attention to detail.

Creativity and innovation.

Results orientation.

Accountability and ownership.

Problem-solving ability.

Strong communication.

Time management.

Adaptability.

Teamwork and collaboration.

Professionalism.

Integrity.

Continuous improvement mindset.

go to method of application »

Minimum qualifications

BA/BSc/HND

How to apply

Interested and qualified candidates should send their CV to: recruitment@jevconsulting.com.ng and copy jobs@jevconsulting.com.ng using the Job Title as the subject of the email.

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