At a glance
- Closing date
- The listing does not give one. Employers often close early when they have enough applicants, so apply soon.
- Where
- Anambra, Nigeria
- How to apply
- Directly to the employer by email. The address is in the listing below.
- Similar roles
- 766 other open Sales & Business Development roles on the Nigeria board right now.
Role overview
The National Sales Manager builds and leads Mikson's sales team across Nigeria's six geopolitical zones, turning Bio Pharmachemie into the trusted veterinary brand in every zone and every target into cash collected.
Reports to - Head of Business Development & Strategy
Direct reports - Six Field Sales Executives, one per geopolitical zone
Works closely with - the Marketing Manager, Accounts, the CRM manager and key-account distributors
Employment type - Full-time, with a six-month probation period
About us
Mikson Industries Ltd is a veterinary and agricultural distribution company in Onitsha, Anambra State, and the sole Nigerian distributor of Bio Pharmachemie veterinary products.
We serve key-account distributors, veterinary retailers, poultry farms and livestock businesses. We are now growing from one zone to a national network across all six geopolitical zones. The National Sales Manager is the person who makes that expansion real: hiring the team, opening the zones and building a sales culture of discipline, care and growth.
Key responsibilities
Sales strategy and targets
Turn company revenue goals into monthly sales and cash targets for each zone
Build the national sales plan: priority markets, customer segments, product focus and promotions
Forecast sales monthly and flag risks to the Head of Business Development & Strategy early
Own the company's national sales and cash targets, agreed with and reported directly to the Head of Business Development & Strategy
Work closely with the Marketing Manager on campaigns, product launches, trade promotions and sales materials, so marketing and field sales pull in the same direction
Team building and leadership
Lead the recruitment, onboarding and training of Field Sales Executives, working with HR on advertising, screening, offers and contracts. Final hiring decisions are approved by the Head of Business Development & Strategy.
Make sure every Field Sales Executive hits their monthly target, tracking progress weekly and stepping in early with coaching and support when someone falls behind
Run an annual training plan on product knowledge and selling skills for the whole team
Grow top performers into future zonal managers
Coach each executive through weekly one-to-ones and regular field visits
Run the weekly rhythm: Monday territory plans, route schedules, Friday reviews
Manage performance fairly against clear KPIs, and celebrate wins
Key accounts and distribution
Win and manage key-account distributors in every zone
Agree order, stock and payment terms with distributors and keep channels free of conflict
Work with Accounts on stock and payment reconciliation for key accounts
Route to market and distributor development
Design the route to market for each zone: how products reach distributors, vet retailers, open markets and farms
Hold quarterly business reviews with key-account distributors and support them with training, marketing materials and trade incentives
Train distributor sales staff on the Bio Pharmachemie range
Monitor distributor stock levels and trade debt to keep supply flowing and prevent losses
Plan and run trade promotions with the Marketing Manager, and get the best return from the promotion budget
Collections and commercial discipline
Own national cash collection and keep customer debt within agreed credit terms
Approve customer credit within set limits
Confirm monthly commission figures with Accounts, based on cash collected
Budget, compliance and field discipline
Prepare and manage the annual sales department budget
Ensure ethical selling and full compliance with Nigerian veterinary and pharmaceutical regulations
Run regular spot checks and market visits to verify visits, stock and reports in every zone
Systems and reporting
Make sure every visit, order and payment is logged in the CRM
Deliver a weekly sales dashboard and a monthly performance report to management
Help choose and roll out field sales tools as the team grows
Market intelligence
Track competitor products, prices and activity across the country
Share customer feedback and demand trends with product and marketing
Market growth and visibility
Build strong relationships with veterinarians, vet hospitals and large poultry and livestock farms
Represent Mikson at trade shows, veterinary conferences and poultry farmer forums
Find gaps in coverage and open new states, towns and customer segments
Analyse sales and competitor data to recommend pricing and product focus
The ideal candidate is a proven field sales leader who has built teams across several Nigerian regions and still loves being out with customers.
Must have
Bachelor's degree in Animal Science, Agriculture, Veterinary Science, Pharmacy, Business or a related field
7+ years in sales, including 3+ years leading field sales teams across more than one region
Experience in veterinary, agro-input, pharmaceutical or FMCG distribution in Nigeria
A track record of hitting sales and collection targets through distributors and retailers
Strong command of sales data, forecasting and CRM reporting
Willingness to travel frequently across all six geopolitical zones
Strong advantage
A Doctor of Veterinary Medicine (DVM) degree or a veterinary background
An MBA or a professional sales or marketing qualification
An existing network of distributors, vet retailers or large poultry and livestock farms
Experience opening new territories from scratch
Qualities that thrive here
A coach who grows people and builds a healthy sales culture
High integrity with customers, cash and team
A person with a culture of service
Calm, structured and decisive under pressure
Curious about the market and genuinely caring about farmers and their animals
Minimum qualifications
BA/BSc/HND , MBA/MSc/MA
How to apply
Interested and qualified candidates should forward their CV to: hr@miksonindustrieltd.com, Ngozi@miksonindustriesltd.com using the position as subject of email.
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