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Regional Sales Manager- Coast Region at Unga Holding

Unga Holding

Unga HoldingPosted 21 September 2026

At a glance

Closing date
The listing does not give one. Employers often close early when they have enough applicants, so apply soon.
Where
Kenya
How to apply
On jobwebkenya.com, where the employer takes applications.
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412 other open Sales & Business Development roles on the Kenya board right now.
This employer
Unga Holding has 7 open roles on RezSync.

Role Purpose:

Reporting to the National Sales Manager, the overall purpose of this role is to deliver volume, revenue, and Market share growth by effectively managing the Sales Regional Teams to deliver implementation of business plans whilst delivering superior customer experience through TSRs & TDRs across the Region.

Key Duties and Responsibilities:

Trade & Outlet Execution

Execution of Outlet against picture of success QDVPPP

Drive execution of cycle plans – Promotions and other trade initiatives

Monitor competitive activities through the team and advice the NSM accordingly.

Monitor Price compliance.

Outlet Development

Build and develop collaborative relationships with retail & Farmers.

Develop, Review and Implement Route plan for TSRs & TDRS.

Ensure merchandising and execution standards.

Drive Horizontal expansion through new outlet Listing.

Sales and Market share growth

Manages and measures sales targets daily, weekly and Monthly and take corrective action

Allocate execution resources (e.g. POS / promotional material etc.) for maximum return.

Monitor route coverage by Distributors.

Manage Sales orders, Sell-In and Out address any gaps to ensure no OOS in retail

Identify and realize sales opportunities in within the Unga Category

Drive consistent sales volume growth.

Distributor Management

Ensure OG is realised at all Distributors as per agreed purchase plans and as per agreed and signed off company targets.

Track monthly Distributor financial health Proactively develop, facilitate, re-engineer best practices, and sustain amazing relationships with distributors.

Proactively works to maintain a healthy Brand/Pack mix in Volume that generates a healthy P&L for Unga.

Management of Distributor Accounts Receivables

Inventory Optimisation

Ensure application of suitable methodology to ensure maintenance of appropriate stock levels across the Distributors.

Provide support and guidance to Distributors and other dealers in ensuring stock optimisation.

People Management

Provide guidance and support to the team on Distributor operating standards.

Identify gaps and build capability for the TDRs, Distributors and DSRs.

Orientation, induction, and training of team members.

Manage Performance daily.

Weekly coaching and accompaniment of the Teams in Trade.

Job Requirements

Bachelor’s Degree in Biological Sciences, Animal Production or Veterinary Medicine(Business related Degree with sales experience in the Livestock value chain)

Post Graduate Diploma in Marketing would be an added advantage.

Minimum of 5 years’ experience in sales and marketing in Animal Feed or Veterinary Pharmaceuticals)

Valid Driver’s License

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