At a glance
- Closing date
- The listing does not give one. Employers often close early when they have enough applicants, so apply soon.
- Where
- Lagos, Nigeria
- How to apply
- Directly to the employer by email. The address is in the listing below.
- Similar roles
- 652 other open Sales & Business Development roles on the Nigeria board right now.
Job Overview
We are seeking an experienced, proactive and results-driven Retail Activation & Acquisition Manager to drive customer acquisition, account activation, deposit mobilisation and retail business growth across the Bank.
The successful candidate will be based at the Head Office and work closely with Region, Branches & DSAs nationwide to develop and execute acquisition strategies, improve salesforce productivity and deliver the Bank's retail growth objectives.
Key Responsibilities
Develop and implement strategies to drive New-to-Bank customer acquisition across all regions.
Drive first-time funding, account usage and reduction of unfunded and dormant accounts.
Work with Regions, Branches and DSAs to grow Savings, Current Account and other low-cost deposits nationwide.
Collaborate with RSCs to monitor DSA activities, improve productivity and ensure achievement of regional acquisition targets.
Plan and coordinate nationwide acquisition campaigns, campus activations, market storms, community engagements and strategic partnerships.
Track regional acquisition, account funding, deposit growth and DSA productivity through regular MIS reports and performance reviews.
Work with regional teams to address DSA manning gaps, improve field coverage and strengthen sales effectiveness.
Develop initiatives to encourage account activation, customer retention, transaction activity and relationship growth.
Collaborate with regional leadership, branches, Operations, Digital Banking and other internal stakeholders to resolve acquisition challenges.
Identify new markets, customer segments and opportunities to expand the Bank's retail customer base and deposit portfolio.
Key Performance Indicators (KPIs)
Nationwide New-to-Bank customer acquisition.
Account activation and first-time funding rate.
Reduction in unfunded and dormant accounts.
Savings and Current Account deposit growth.
Regional acquisition target achievement.
DSA productivity and salesforce effectiveness.
Customer retention and transaction activity.
Campaign and market activation conversion rates.
Requirements
Minimum of a Bachelor's Degree in a relevant discipline.
At least 5 years' banking experience, preferably in Retail Banking, Sales, Customer Acquisition or Deposit Mobilisation.
Proven track record in driving retail customer acquisition, account funding and deposit growth.
Experience coordinating sales teams or large field sales networks.
Strong knowledge of retail banking products, market activation strategies and customer engagement.
Excellent leadership, stakeholder management, analytical and communication skills.
Ability to monitor nationwide performance, identify gaps and implement corrective actions.
Willingness to travel across Nigeria when required.
Demonstrated ability to consistently deliver on business targets.
Minimum qualifications
BA/BSc/HND
How to apply
Interested and qualified candidates should send their CV to: hacquiredigital@gmail.com
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