At a glance
- Closing date
- The listing does not give one. Employers often close early when they have enough applicants, so apply soon.
- Where
- Lagos, Nigeria
- How to apply
- Directly to the employer by email. The address is in the listing below.
- Similar roles
- 649 other open Sales & Business Development roles on the Nigeria board right now.
The Sales Executive will be responsible for generating student enrolments by converting prospective student enquiries into paid registrations across JSAID's academic and professional development programmes.
The successful candidate will manage prospective students throughout the admissions journey, from initial enquiry and counselling to application, payment and registration.
This role requires a commercially minded individual with excellent communication, persuasion, negotiation and follow-up skills.
The ideal candidate must be comfortable working with sales targets, handling prospective students, managing a sales pipeline and consistently achieving monthly enrolment objectives.
Key Responsibilities
Sales and Student Enrolment
Drive sales and enrolment for JSAID's professional interior design programmes.
Convert prospective student enquiries into applications and paid registrations.
Meet and exceed assigned monthly and quarterly enrolment targets.
Proactively contact prospective students through phone calls, WhatsApp, email and other approved communication channels.
Explain JSAID's programmes, course structure, fees, benefits and career opportunities to prospective students.
Identify prospective students' needs and recommend suitable programmes.
Follow up consistently with interested prospects until enrolment decisions are made.
Maintain a strong pipeline of prospective students ahead of every quarterly intake.
Lead Management and Follow-Up
Respond promptly to enquiries generated through social media, websites, digital advertising, referrals, events and other marketing channels.
Contact new leads within the stipulated response time.
Qualify leads based on their interests, career objectives, readiness and ability to enrol.
Maintain regular communication with prospective students throughout the sales process.
Follow up on incomplete applications, unpaid offers and pending registrations.
Re-engage prospective students who have deferred or previously shown interest.
Maintain an organised database of all assigned prospects.
Admissions Counselling
Provide accurate information about JSAID's programmes and admission requirements.
Conduct telephone and virtual counselling sessions with prospective students.
Guide applicants through the admissions process.
Explain programme expectations, duration, learning outcomes and payment arrangements.
Coordinate with the Admissions Manager on applications requiring screening or further review.
Ensure prospective students understand the next steps required to complete their registration.
Escalate complex enquiries and complaints appropriately.
Sales of Short Courses and Other Programmes
Promote and sell JSAID's short courses, executive education and specialised training programmes.
Identify opportunities to cross-sell and upsell relevant programmes to prospective students.
Support the marketing and enrolment of new programmes and professional development offerings.
Participate in campaigns promoting workshops, masterclasses, certifications and other training opportunities.
Work with the Head of Growth & Revenue to achieve sales targets across different programme categories.
CRM and Sales Reporting
Record all prospective student interactions and follow-up activities in Zoho CRM.
Update lead stages, application status, payment status and enrolment records accurately.
Maintain complete and reliable sales records.
Generate daily, weekly and monthly sales reports as required.
Monitor personal sales performance against assigned targets.
Identify prospects at risk of dropping out of the admissions pipeline and take appropriate follow-up action.
Ensure no qualified lead is neglected or left without a documented next step.
Marketing and Business Development Support
Participate in open days, roadshows, exhibitions, education fairs and promotional events.
Support social media and WhatsApp campaigns by following up on generated leads.
Encourage referrals from alumni, existing students and professional networks.
Identify potential corporate, institutional and group enrolment opportunities.
Provide feedback to the marketing team on common customer questions, objections and market demand.
Suggest sales initiatives that can improve lead conversion and enrolment.
Student Onboarding and Handover
Ensure that fully registered students are properly handed over to the relevant admissions and academic teams.
Confirm that payment and registration requirements have been fulfilled before enrolment is recorded as completed.
Provide newly enrolled students with accurate information about resumption dates and onboarding procedures.
Support communication about the January School Readiness Programme where applicable.
Maintain professional relationships with enrolled students and encourage positive referrals.
Requirements and Qualifications
Education
Bachelor's degree or HND in Business Administration, Marketing, Sales, Mass Communication, Public Relations or a related discipline.
Relevant professional sales or customer relationship management certifications are an advantage.
Candidates with strong sales experience and a demonstrable record of achievement may also be considered.
Experience
Minimum of 2–4 years' experience in sales, business development, admissions, customer acquisition or a related commercial role.
Proven experience meeting or exceeding sales targets.
Experience selling educational programmes, professional training, financial services, real estate or other high-consideration services is desirable.
Experience managing leads and converting prospects into paying customers.
Familiarity with CRM platforms, particularly Zoho CRM, is an advantage.
Required Skills and Competencies
The ideal candidate must possess:
Excellent verbal and written communication skills.
Strong persuasion, negotiation and closing skills.
Confidence in making sales calls and conducting counselling sessions.
Excellent telephone, WhatsApp and email communication etiquette.
Strong customer relationship management skills.
Ability to handle objections and convert hesitant prospects.
Strong follow-up and time-management skills.
Ability to work with targets and under pressure.
Good presentation and interpersonal skills.
Strong organisational and record-keeping abilities.
Basic digital marketing and social media awareness.
High levels of professionalism, integrity and accountability.
Key Performance Indicators (KPIs)
The Sales Executive will be assessed based on measurable sales and enrolment performance.
Monthly Enrolment Target: Achievement of assigned monthly paid student registration targets.
Revenue Generation: Total fees collected from students and programme participants personally converted.
Lead Conversion Rate: Percentage of qualified leads converted into paid registrations.
Lead Response Time: Timely response to new enquiries within the school's approved service standard.
Follow-Up Compliance: Consistent and documented follow-up on assigned prospects.
CRM Compliance: Accurate and up-to-date recording of all sales activities in Zoho CRM.
Pipeline Management: Maintenance of a healthy pipeline of qualified prospective students.
Payment Conversion: Effective follow-up on applicants with pending or incomplete payments.
Programme Diversification: Contribution to enrolments across short courses, executive programmes and other offerings.
Customer Experience: Positive feedback from prospective and newly enrolled students.
Performance Expectations
The successful candidate will be assigned individual monthly and quarterly sales targets.
Sales performance will be measured against actual paid registrations and collected fees, not merely enquiries or verbal commitments.
Every assigned lead must be properly recorded and managed in Zoho CRM.
The Sales Executive must maintain consistent follow-up with prospects and provide accurate admissions information.
Failure to meet agreed targets will trigger performance reviews and appropriate improvement measures.
What We Offer
Competitive salary.
Performance-based sales incentives and commissions.
Professional development and training opportunities.
Opportunity to grow within a leading African design education institution.
Exposure to the education, creative and professional development industries.
A performance-driven environment with opportunities for career advancement.
Minimum qualifications
BA/BSc/HND
How to apply
Interested and qualified candidates should submit:
An updated CV.
A cover letter explaining their suitability for the role.
A summary of their academic leadership experience and achievements.
Details of an academic programme, curriculum or quality assurance initiative they have successfully managed.
Send applications to: info@jenniezschool.com
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