Associate II: Business Development Retail & Digital Lines at ICEA Lion Group

Job Summary

Driving revenue growth and expanding the new and renewal General Insurance (GI) business portfolio.

Involves cultivating profitable business opportunities for the company through the establishment of robust relationships and partnerships.

To lead, promote, and manage the adoption of digital products and services, ensuring a seamless user experience, increased transaction volumes, and improved customer satisfaction.

ROLES AND RESPONSIBILITIES

Sales & Relationship Management

In-Person Networking through building and maintaining deep client relationships

Needs assessment: Conduct thorough risk-profile analyses to tailor, General, and Microinsurance solutions for clients.

Field Activations: Lead client and intermediary engagements, business presentations, and industry networking events to drive direct referrals and offline closures.

Digital Sales & Omnichannel Growth

Digital Lead Generation: Execute social selling strategies, inbound lead conversion, and online prospecting via digital channels.

Funnel Optimization: Collaborate with marketing and product teams to optimize digital quoting platforms, test landing pages, and track customer drop-off rates.

Virtual Consultations: Drive rep-involved digital sales through virtual product demos, and instant messaging/chat support.

Strategy, CRM, & Reporting

Pipeline Management: Maintain an accurate, up-to-date sales pipeline tracking both digital conversion metrics and traditional field quotes.

Compliance & Underwriting: Ensure all policy applications, client disclosures, and digital KYC/AML checks comply with regulatory guidelines and insurance standards.

Performance Reporting: Analyze combined acquisition data to present monthly revenue, renewal, and channel-mix reports to senior management.

Intermediary Digital Enablement: Drive digital transformation among existing agency and broker networks by onboarding them onto our digital portals and tracking digital adoption rates.

Data-Driven Market Analysis: Utilize customer data analytics to identify market trends, spot cross-selling opportunities, and pitch personalized risk solutions to target industries

ACADEMIC AND PROFESSIONAL QUALIFIACITIONS AND KNOWLEDGE

Education: Bachelor’s degree in Business, Marketing, or a related field.

Technical Skills: Proficiency in CRM systems, digital sales tools, and understanding of web/app functionality.

Insurance Knowledge: Solid understanding of key insurance lines and the regulatory landscape governing digital sales.

Communication: Strong interpersonal skills for bridging gaps between technical and business teams.

Commercial Acumen: Strong negotiation, presentation, and contract-structuring skills with a track record of meeting or exceeding revenue targets

EXPERIENCE

3+ years of experience in digital sales, business development, or e-channel management, preferably in the insurance or financial services sector

CORE TECHNICAL COMPETENCIES

Good customer relationship management skills (internal and external customers).

Good communications skills, both written and verbal.

Self-motivated but able to work as part of a team.

Good organizational and time-management skills.

Positive attitude, self-motivated, self-driven and able to work with minimal supervision.

Trustworthiness and discretion when handling confidential information.

A smart appearance and professional manner.

Strong attention to detail, ability to multitask and performance oriented.

Proficient knowledge in IT.

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