At a glance
- Closing date
- 4 December 2026 (33 days left)
- Where
- Kampala, Uganda
- How to apply
- On brightermonday.co.ug, where the employer takes applications.
- Similar roles
- 6 other open Marketing & Communications roles on the Uganda board right now.
SECTOR Agri Inputs
LOCATION Uganda
ROLE PURPOSE
To own and drive the Client's Uganda digital presence, farmer engagement, and online lead coordination, ensuring digital platforms actively support commercial growth, dealer visibility, and brand leadership in Uganda.
K EY RESPONSIBILITIES
01 Country Digital Ownership
Manage all of the Client's Uganda digital
platforms (Facebook, Instagram, WhatsApp,
YouTube, Google Business Profiles, etc.)
Develop and execute Uganda's digital
content calendar aligned to crop cycles and commercial priorities
Ensure consistent, professional brand presence across all digital touchpoints
02 Farmer & Dealer Digital Engagement
Grow the Client's Uganda farmer digital community
Drive subscriptions to WhatsApp channels and participation in live agronomic sessions
Encourage agro-dealers to amplify the
Client's content within their networks
Position digital as the first touchpoint for farmer education.
03 Local Content & Field Integration
Capture and coordinate local field content (demo plots, testimonials, agronomy tips)
Ensure content reflects Ugandan crops, seasons, and farming realities
Work closely with agronomists and sales teams to generate relevant content
04 Lead Monitoring & Commercial Alignment
Monitor and respond to digital inquiries promptly
Coordinate lead allocation to sales teams
Track follow-up and provide feedback on conversion quality
Ensure no digital lead goes unattended
05 Online Visibility & Reputation Management
Manage the Client's Uganda Google
Business Profiles across branches
Ensure product listings, images, and branch information are accurate
Respond to reviews and manage online reputation
Monitor competitor digital activity in Uganda
06 Performance Tracking & Reporting
Deliver quarterly Uganda digital performance reports
Track:
Engagement growth
Community growth
Lead volume
Response time
Live session participation
Provide insights and recommendations for improvement
07 Content Development
Develop and execute Uganda-specific digital content aligned to crop cycles and commercial priorities
Generate field-based content including demo plots, farmer testimonials, agronomic tips, and dealer highlights
Adapt centrally provided materials to ensure local relevance
Ensure content is educational, solution-driven, and commercially supportive
Track content performance and refine approach based on engagement insights
Q U A L I F I C AT I O N S
Bachelor's degree in Marketing, Communications, Business, Agriculture, or related field
2–4 years' experience in digital marketing, content creation, or social media management
Experience in agriculture, agri-inputs, FMCG, or rural markets is an added advantage
Strong understanding of the Ugandan agricultural landscape and farmer ecosystem
Proven content development skills, including copywriting, storyboarding, and producing educational and promotional content
Strong design skills (Canva, Adobe Suite, or equivalent) for digital creatives
Video production and editing skills (short-form content for social media, farmer stories, live sessions)
Proficiency in managing social media platforms and digital engagement tools
Data analysis and reporting skills to track engagement, community growth, and lead performance
Experience preparing structured monthly digital performance reports
Strong written and verbal communication skills (local language proficiency is an advantage)
Ability to work closely with sales and agronomy teams in a commercial environment
High level of ownership, responsiveness, and accountability
How to Apply:
All applications will be received and reviewed through the BrighterMonday Portal by clicking on the 'Apply Here' section
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