Modern Trade Sales Manager

Key Responsibilities

Account Management and Revenue

Develop and execute annual and quarterly sales plans for all modern trade key accounts.

Deliver monthly, quarterly and annual volume, revenue and margin targets.

Build strong, senior-level relationships with buyers, category managers and store managers.

Negotiate and manage trade terms, listing fees, rebates, promotional funding and payment terms.

Identify and open new modern trade accounts and new store listings.

Distribution and In-Store Execution

Drive numeric and weighted distribution, shelf share, planogram compliance and correct pricing.

Ensure consistent product availability and resolve out-of-stock, supply and invoicing issues quickly.

Oversee merchandising standards, displays, secondary placements and in-store promotions.

Conduct regular store visits and audits to track execution against agreed standards.

Trade Marketing and Promotions

Plan and run account-specific promotions, in-store activations and seasonal campaigns with the marketing team.

Track promotional ROI and adjust spend toward the best-performing activities.

Team Leadership

Lead, coach and evaluate the modern trade team (key account executives, merchandisers, sales representatives).

Set clear targets, run weekly performance reviews and build a culture of accountability.

Planning, Reporting and Collaboration

Maintain accurate forecasts and communicate demand plans to supply chain and finance.

Monitor receivables and work with finance to keep overdue balances within agreed limits.

Analyse sales data, competitor activity and market trends, and report insights and recommendations to leadership.

Work closely with marketing, supply chain, finance and distributor partners.

Preferred Qualifications:

Bachelor’s Degree in Business Administration, Marketing, or a related field.

5+ years of sales experience in FMCG, beverages, food or consumer goods, with at least 3 years managing modern trade or key accounts.

Proven track record of meeting or exceeding sales targets and managing a sales team.

Existing relationships with major supermarket, pharmacy and retail chains in Nigeria are a strong advantage.

Skills and Competencies

Strong negotiation and commercial acumen

Solid understanding of trade terms, category management, planograms and retail execution

Strong analytical skills; confident with Excel and sales reporting tools

Excellent communication and relationship-building skills

Leadership, coaching and people-management ability

Self-driven, organised and able to work across multiple accounts and locations

Willingness to travel within Lagos and to other cities as required

Minimum qualifications

BA/BSc/HND

How to apply

Interested and qualified? Go to forms.gle to apply

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