Area Sales Manager

About the job

Own and deliver end-to-end sales strategy and revenue targets across field operations

Drive customer acquisition, loan disbursement growth, and market expansion across assigned channels and territories

Lead, structure, and optimize field sales teams for productivity, conversion, and execution discipline

Translate company targets into measurable KPIs, sales plans, and daily/weekly activity metrics

Oversee call management, field deployment, and territory planning

Collaborate with Sales Fulfilment and Revenue Assurance to improve approval rates, turnaround time, and loan quality

Enforce ethical sales practices, policy compliance, and regulatory standards across all sales activities

Monitor sales performance and pipeline health using data-driven insights

Build sales capability through coaching, performance management, and targeted training interventions

Provide market intelligence, customer insights, and competitive feedback to leadership

Qualifications

Bachelor’s degree in Business, Marketing, Economics, or a related discipline

7 years’ experience in sales leadership, with proven oversight of field sales teams

Strong track record in driving revenue growth, customer acquisition, and sales target achievement within financial services or fintech

Hands-on experience with CRM systems, sales analytics, and performance reporting

Understanding of credit products, lending processes, and regulatory compliance in Nigeria

Demonstrated ability to lead large, multi-location teams and manage high-performance sales cultures

Strong commercial acumen, negotiation skills, and customer-centric mindset

Excellent communication, stakeholder management, and execution discipline

Must have skills

field sales

Field Operations

Telesales

Marketing

Relationship Management

Market Analysis

Coaching

Management

Customer Relationship Management

Leadership

Call Management

Minimum qualifications

BA/BSc/HND

How to apply

Interested and qualified? Go to Princeps Credit Systems Limited on hris.peoplehum.com to apply

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