Sales and Marketing Executive

Job Purpose

The Sales and Marketing Executive is responsible for driving revenue growth, attracting new customers, maintaining strong relationships with existing clients, promoting the company's products and services, and implementing effective sales and marketing strategies to achieve business objectives.

Key Duties and Responsibilities

Sales and Business Development:

Identify and pursue new sales opportunities to increase revenue.

Develop and maintain relationships with prospective and existing customers.

Promote the company's products and services to potential clients.

Prepare sales proposals, quotations, and presentations for clients.

Negotiate sales terms and close business deals within approved guidelines.

Meet assigned sales targets and contribute to overall revenue growth.

Follow up on leads, enquiries, and prospective customers to convert them into sales.

Identify new markets, business opportunities, and potential partnerships.

Maintain an updated database of customers, prospects, and sales activities.

Marketing and Promotion:

Develop and implement marketing strategies to increase brand awareness and attract customers.

Coordinate promotional campaigns, advertising activities, and sales initiatives.

Manage the company's social media platforms and support the creation of engaging marketing content.

Identify suitable marketing channels to reach target customers.

Conduct market research to understand customer needs, competitor activities, and market trends.

Support the development of marketing materials, brochures, flyers, presentations, and promotional content.

Coordinate participation in exhibitions, networking events, trade fairs, and other promotional activities.

Monitor the effectiveness of marketing campaigns and recommend improvements.

Customer Relationship Management:

Maintain positive relationships with existing and prospective customers.

Respond promptly and professionally to customer enquiries, complaints, and feedback.

Follow up with customers after sales to assess satisfaction and encourage repeat business.

Identify opportunities for customer retention, cross-selling, and upselling.

Maintain accurate customer records and ensure the confidentiality of customer information.

Work with relevant departments to resolve customer issues and ensure service delivery.

Sales Reporting and Administration:

Prepare daily, weekly, and monthly sales activity reports.

Track sales performance against assigned targets and budgets.

Maintain accurate records of leads, customer interactions, quotations, orders, and completed sales.

Monitor outstanding payments and follow up with customers in coordination with the Finance Department.

Provide management with regular updates on sales performance, market opportunities, and customer feedback.

Recommend strategies to improve sales conversion rates and marketing effectiveness.

Internal Collaboration:

Work closely with management and relevant departments to achieve sales and marketing objectives.

Coordinate with operations and service delivery teams to ensure customer expectations are met.

Participate in sales meetings, strategy sessions, and performance reviews.

Perform other related duties assigned by management.

Key Performance Indicators (KPIs)

The Sales and Marketing Executive will be assessed based on the following performance indicators:

Achievement of monthly and annual sales targets.

Number of new customers acquired.

Revenue generated from new and existing customers.

Number of qualified leads generated and converted into sales.

Customer retention and satisfaction levels.

Effectiveness of marketing campaigns and promotional activities.

Growth in brand awareness and customer engagement.

Accuracy and timeliness of sales reports.

Follow-up rate for customer enquiries and prospective clients.

Contribution to business development and market expansion.

Expected Results

The Sales and Marketing Executive is expected to contribute to increased sales revenue, a growing customer base, stronger customer relationships, improved brand visibility, successful marketing campaigns, and the achievement of the company's overall business objectives.

Qualifications and Requirements

A Bachelor's Degree or HND in Marketing, Business Administration, Sales, Mass Communication, or a related field.

Relevant professional certifications in sales or marketing are an advantage.

2–3 years of experience in sales, marketing, business development, or a related role.

Strong communication, presentation, negotiation, and interpersonal skills.

Good customer relationship management and problem-solving abilities.

Proficiency in Microsoft Office applications and digital marketing tools.

Experience using CRM software and sales reporting systems is an advantage.

Ability to meet sales targets, work independently, and manage multiple priorities.

Strong organizational skills, initiative, and attention to detail.

Required Competencies:

Sales and negotiation skills.

Marketing strategy and execution.

Customer service and relationship management.

Business development and networking.

Analytical and problem-solving skills.

Digital marketing and social media management.

Planning, time management, and reporting.

Professionalism, integrity, and accountability.

Teamwork and results orientation.

Minimum qualifications

BA/BSc/HND

How to apply

Interested and qualified candidates should send their updated CV to: wellscarlton42@gmail.com using the Job Title as the subject of the email.

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