Sales & Marketing Executive

Responsibilities:

B2B Sales & Business Development:

Prospect, pitch, and secure commercial laundry and linen management accounts with corporate clients (hotels, gyms, spas, hospitals, and Airbnb hosts).

Build and expand distribution networks for chemical product SKUs (liquid detergents, soaps, softeners) across B2B channels, including wholesalers, supermarkets, retail outlets, and open-market vendors.

B2C Marketing & Local Customer Acquisition:

Plan and execute hyper-local digital and offline marketing campaigns to attract walk-in clients, premium laundry subscribers, and pick-up/delivery users.

Develop customer loyalty programs, referral bonuses, and subscription packages to increase lifetime customer value.

Orchestrate point-of-sale (POS) promotions, product bundle deals, and retail activations for chemical products.

Digital Marketing & Content Strategy:

Manage social media content (Instagram, TikTok, LinkedIn, Facebook) highlighting laundry transformations, stain-removal tips, chemical safety, and behind-the-scenes production.

Execute targeted Google Ads, Meta Ads, and local SEO strategies to rank top for local service queries.

Build automated Email and SMS flows for service order updates, holiday promotions, and wholesale detergent restock alerts.

Brand Management, Strategy & ROI Tracking:

Maintain consistent brand messaging, visual identity, and packaging standards across both the laundry service outlets and detergent product labels.

Conduct market research on competitor pricing, cleaning industry trends, and consumer preferences to position our services and chemical products competitively.

Track and manage the annual marketing budget, monitoring key metrics like Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and overall sales volume growth.

Requirements:

Bachelor’s degree in marketing, business administration, mass communication, or a related field.

2+ years of combined experience in B2B sales and multi-channel marketing (experience spanning both service operations and FMCG/product distribution is highly preferred).

Practical experience managing Meta/Google ad campaigns, CRM/email tools, and social media platforms.

Strong contract negotiation, presentation, and channel partner management skills.

Solid understanding of sales metrics, marketing budget management, CAC, and ROAS.

Location: Mowe, Ogun State

Remuneration: NGN 150,000 Monthly (plus commission)

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