Territorial Sales Manager

Responsibilities:

Sales Target Achievement:

Develop and implement sales strategies to achieve monthly, quarterly, and annual sales targets.

Monitor sales performance and take corrective action when targets are not met.

Drive revenue growth and profitability within the assigned territory.

Territory Management:

Plan and manage sales activities across the assigned territory.

Identify new business opportunities, potential customers, and underserved markets.

Develop territory sales plans and ensure effective market coverage.

Customer Relationship Management:

Build and maintain strong relationships with existing customers and distributors.

Identify customer needs and provide appropriate product or service solutions.

Handle customer complaints and ensure customer satisfaction and retention.

Market Development and Expansion:

Identify opportunities to increase market penetration and grow market share.

Conduct market research to understand customer preferences, competitor activities, and industry trends.

Develop strategies to attract new customers and expand the customer base.

Sales Team Supervision:

Lead, motivate, and support sales representatives within the territory.

Set individual sales targets and monitor team performance.

Provide coaching, training, and guidance to improve sales productivity.

Distributor and Dealer Management:

Develop and maintain effective relationships with distributors, dealers, and retail partners.

Monitor stock availability, product distribution, and order fulfillment.

Ensure proper product visibility and availability across sales channels.

Sales Reporting and Forecasting:

Prepare regular sales reports, forecasts, and territory performance analyses.

Track key performance indicators (KPIs), including revenue, volume, customer acquisition, and market share.

Submit timely reports to the Regional Sales Manager or Head of Sales.

Competitor Analysis:

Monitor competitors' pricing, promotions, products, and market strategies.

Recommend appropriate responses to competitive threats.

Provide management with relevant market intelligence.

Sales Operations and Collections:

Monitor customer orders, deliveries, and outstanding payments.

Support credit control and ensure customers comply with approved credit terms.

Ensure compliance with company sales policies, pricing guidelines, and procedures.

Promotions and Marketing Activities:

Execute promotional campaigns and sales initiatives within the territory.

Coordinate product launches, customer engagement activities, and trade promotions.

Evaluate the effectiveness of marketing activities in driving sales.

Requirements:

Minimum of 5 years experience in FMCG

Computer literacy with expertise in data analysis.

Ability to work with little or no supervision

Ability to take critical decisions

Ability to work in the field, creating more sales opportunities.

Ability to achieve and surpass month-on-month targets.

Location: Abuja

Remuneration: NGN 200,000 - 300,000 Monthly

Note: That's about 85% of the job is in the field.

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